In this panel discussion, Jeff introduces the MTB mecca of Squamish, a world-class destination with a scene unlike any other. Not far from the North Shore, a trail network has been created over the years that has a magnetic pull, attracting bikers from all over the world, and some who never leave.

• Without a strategy, we can never reach our goals – but there aren't any one size fits all solutions either. Initial conditions are always different and possibilities and objectives vary depending on the destination.
• How do different regions address this issue? What approaches do they take?
• Which factors need to be considered and what are the most important lessons learned in this process? And how long does such a process take to show results?
• This panel compares different plans and approaches and provides insights into successful strategy implementation.